Common Questions


What does Elohi mean?

Elohi is the Tsalagi word for Earth. Tsalagi is the language of the Cherokee Nation and was the first written language of America’s indigenous population. It is a nod to our founder’s great great grandmother.

Is Elohi a broker?

No. We believe the traditional broker model is broken. Elohi combines the ability to craft bespoke strategy with execution. In other words, we will tell you where to go (and when and how) and go on the journey with you.

What makes Elohi different from other consulting groups or advisors?

Our team has a strong foundation across foodservice, retail and industrial, and we understand how these channels work together. We have big company experience combined with entrepreneurial, high-growth start-up expertise, and can leverage both to set your company up for success. Our integrated team provides strategic guidance as well as in-market execution across the key commercialization functions of sales, marketing and product.

How is Elohi different from using my own company resources?

By working with Elohi, you can speed up your route to market and eliminate bad hires. Hiring a sales, marketing and/or product team may take you 3-6 months to find the right candidate, onboard them and train them. For smaller businesses, particularly those early in their life cycle, six months is forever. More importantly, as an emerging business you will find that your needs will change as the business grows; if you staff up too early you may find that you hired for the wrong skill sets. For more established companies, using Elohi can help you keep your current personnel focused on the core business while you test or launch into a new channel or vertical.

In what areas do you provide strategic consulting?

We provide strategic consulting for the following areas: internal readiness assessment, distribution, product innovation, sales and marketing.

What is the ROI of using Elohi?

Generally speaking, the ROI of partnering with Elohi Strategic Advisors will come from speed to market, sales revenue and strategic engagement of distributors and operators, coupled with core strategies (pricing, distribution and marketing) that are critical to success in the foodservice channel.