We’ve been there.
Whether you’re a startup or large brand, you need strategy backed up by execution to achieve success. With a proven track record in foodservice, our team knows what it takes to grow a business. Our clients receive end-to-end strategic business models, hands-on execution support, and the tools to succeed even after our engagement ends.
We take any company successfully into foodservice
by building an end-to-end commercialization engine
that focuses on product, distribution, marketing and sales.
What we do.
Corporate Management & Strategy
- Go To Market Strategy & Execution
- Investor & Board Support
- Temporary Drop-In Executive (CEO, CMO, COO, CFO)
- Executive Coaching & Advising
Product & Operations
- Pricing Development & Strategy
- Product Pipeline Roadmap
- Operations & Co-Pack Support
- S&OP Process Setup
- GDSN Set-up and maintenance
- Trade Spend Management
Research and Insights
- Category Landscape & Competitive Overview
- Data & Insights Application and Support
- End User Survey (with channel professionals)
- Custom Research
- Chain Account Presentation Support
Not just strategy.
Not just execution.
that include both
strategy and execution.
Sales Team Set-Up & Support
- Sales Team Recruiting, Training & Management
- Independent & Regional Sales
- National Accounts
- Inside Sales
- CRM Structure & Management
- Distributor Program Negotiation
- Insights Support for Chain & Distributor Presentation Decks
- Sales Market Blitzes
- Strategy, Planning & Budgeting
- Value Proposition/Unique Selling Proposition
- Food Show Management
- Digital Marketing Management
- Agency Management
- Media Planning Execution
- PR Management
- Sales Toolkit Development
- Sales & Marketing Fulfillment
- Chef or Culinary and Event Support
- Recipe Development
- Cooking & Handling Instructions
- Videos — Training, Social, Recipes
We are a woman-owned and woman-led business, with a comprehensive team
of industry experts focused on empowering companies to pioneer, develop and innovate.
We help your company rapidly break into the foodservice industry
by getting your products into the sales funnel and into consumer’s hands,
so that your business can invest and grow with confidence.
What makes us unique.
Our well-connected, integrated team applies decades of foodservice industry experience in sales, marketing, and product. For the last 30 years, we have worked at large global companies, high-growth start-ups, and everything in between. We leverage our experience to set your business up for scalable, sustainable growth.
Strategy and execution go hand in hand, and doing both with excellence is critical to in-market success. For Elohi, it’s about far more than creating a deck. We’re with you every step of the way, from strategy development and resource planning to in-market execution and revenue forecasting.
Whether you’re launching a new company, entering a new channel, or introducing a new product line, we develop the right strategic plan for you. We draw on our experience, market dynamics, consumer insights, and your business goals to craft a thoughtful go-to-market strategy focused on execution.
Choose the right location.
- Sit at your desk – and have what’s behind you, behind you. Make sure whatever it is, it looks tidy, uncluttered, professional.
- Sit at your desk – and have your desk behind you. Turn things 180° by setting up your phone or camera on a tripod (or any other stable object) so your (tidy, professional-looking) workstation becomes your background.
- Set up a video area with a backdrop – could be a bed sheet, could be seamless background paper, could be an area you’ve dedicated to video and arranged just for this purpose.
- Light sources:
- Keep the light in front of you, not behind you.
- If the window is behind you, shift things around so it’s in front of you.
- If the light is too bright, soften it with sheers (window), shade or filter (lamp, light).
- Try to balance light on both sides of your face, so that you don’t have a light side and a dark side, like the Force (or duct tape).
- Adding light from above and behind you (with main light, still, from the front) can give you a “halo effect” that’s often flattering.
- More on light equipment below.
- Have the camera at eye level. You’ll look your best (no up-the-nose shots) and you’ll look the most like you’re talking to your viewer. For most of us, that will mean raising our laptops (a stack of books works) or having a phone or camera on a tripod.
- Don’t look at the other people’s faces on the computer screen. This makes you feel like you’re making eye contact with them, but from their perspective, you look like you’re looking down (at the screen). Instead, look at the light on the camera, or, if the camera doesn’t have a light, put a sticker next to it as a focal point.
- Stay about arm’s length from the screen or camera, so that there’s just a little space between the top of your head/hair and the top of the screen or frame.
- Use an app like Parrot or Virtual teleprompter Free – Microsoft Store Apps to help you remember what you wanted to say, without having to look down at notes. Either app will allow your notes or script to scroll at the speed you choose, close to your camera.
- Use the “mirror image” default on your camera or software – this is the way you’re used to seeing yourself in the mirror, so it’s less disconcerting.
- Solid colors for your clothes are best, without patterns or with bolder, blockier patterns. Busy prints can look messy. White can wash out (depending on your background).
- Do what you can to dampen reverb and echo and to muffle external sound. That might mean hanging blankets on the walls to dampen internal sounds, or it might mean moving your video room to the side of the house further from the street to minimize external sounds.
- When you’re choosing a location, think about the sounds of the HVAC or refrigerator coming on mid-recording, and plan accordingly.
- If you’re looking for a place to do just-voice recording or sound-over, cars are built to be sound-insulating.
What our clients say.
“I needed someone who could guide us on the go-to-market strategy, so one of our really important partners is Elohi Strategic Advisors, who has kind of guided us throughout the foodservice industry and helped us to get that perspective of the operator.”
“Everytime we enter a market, we’re looking for experts who really understand the market and help us in expanding. We’re right now in eight countries in less than two years, so being able to really tap the local networks, local experts, is very important for us. At Elohi they have been extremely supportive in really bringing things into our understanding — the landscape, the food space, distributors, operators, and where we should be.”
“In this day and age, partnership is the new way of working, in that we need a lot of great minds working together to be able to reach the big missions we’ve set out to achieve. We were starting to go to market and to think about a plan, and all the complex questions of operators’ needs and wants, and what are consumers asking for, and we decided to find business partners. We found Elohi and they have been plug and play for us. They’ve figured out the strategy and the go-to-market strategy and how to really understand operators, and it’s been essential to our product launch.”
“Yes, the team is very collaborative and experienced. They can easily speak both B2C and B2B language so for clients like us who are more experienced on B2C marketing and trying to transition to B2B foodservice marketing, this is invaluable. I also felt that they really took the time to understand our needs and find a custom solution.
“So far this team has been great and we look forward to continuing work on our marketing strategy and potentially considering additional work down the line.”