We’ve been there.
Whether you’re a startup or large brand, you need strategy backed up by execution to achieve success. With a proven track record in foodservice, our team knows what it takes to grow a business. Our clients receive end-to-end strategic business models, hands-on execution support, and the tools to succeed even after our engagement ends.
We take any company successfully into foodservice
by building an end-to-end commercialization engine
that focuses on product, distribution, marketing and sales.
What we do.
Corporate Management & Strategy
- Go To Market Strategy & Execution
- Investor & Board Support
- Temporary Drop-In Executive (CEO, CMO, COO, CFO)
- Executive Coaching & Advising
Product & Operations
- Pricing Development & Strategy
- Product Pipeline Roadmap
- Operations & Co-Pack Support
- S&OP Process Setup
- GDSN Set-up and maintenance
- Trade Spend Management
Research and Insights
- Category Landscape & Competitive Overview
- Data & Insights Application and Support
- End User Survey (with channel professionals)
- Custom Research
- Chain Account Presentation Support
- Consumer Research Reports
Not just strategy.
Not just execution.
that include both
strategy and execution.
Sales Team Set-Up & Support
- Sales Team Recruiting, Training & Management
- Independent & Regional Sales
- National Accounts
- Inside Sales
- CRM Structure & Management
- Distributor Program Negotiation
- Insights Support for Chain & Distributor Presentation Decks
- Sales Market Blitzes
- Strategy, Planning & Budgeting
- Value Proposition/Unique Selling Proposition
- Food Show Management
- Digital Marketing Management
- Agency Management
- Media Planning Execution
- PR Management
- Sales Toolkit Development
- Sales & Marketing Fulfillment
- Chef or Culinary and Event Support
- Recipe Development
- Cooking & Handling Instructions
- Videos — Training, Social, Recipes
We are a woman-owned and woman-led business, with a comprehensive teamof industry experts focused on empowering companies to pioneer, develop and innovate.
We help your company rapidly break into the foodservice industry by getting your products into the sales funnel and into consumer’s hands, so that your business can invest and grow with confidence.
What makes us unique.
Our well-connected, integrated team applies decades of foodservice industry experience in sales, marketing, and product. For the last 30 years, we have worked at large global companies, high-growth start-ups, and everything in between. We leverage our experience to set your business up for scalable, sustainable growth.
Strategy and execution go hand in hand, and doing both with excellence is critical to in-market success. For Elohi, it’s about far more than creating a deck. We’re with you every step of the way, from strategy development and resource planning to in-market execution and revenue forecasting.
Whether you’re launching a new company, entering a new channel, or introducing a new product line, we develop the right strategic plan for you. We draw on our experience, market dynamics, consumer insights, and your business goals to craft a thoughtful go-to-market strategy focused on execution.
What our clients say.
“I had never met someone with the comprehensive understanding of the multiple layers of the food service industry and how the moving parts fit together, like Stephanie Lind. Despite our success, we felt Elohi’s insight would be critical to maintaining and improving our position in the future.
Dimitra and Stephanie helped de-mystify the world of contract management, which helped us build a strategy. They helped us gain clarity around a successful pricing strategy that would help us in being consistent while communicating well with our customers. They helped us with context around what is important to food service customers, when building a marketing plan.
[As a result of working with ESA,] we’ve greatly improved our position with key customers and built a pricing and marketing plan that meet’s ours and our customer’s needs.
I would highly recommend ESA, because they are highly knowledgeable, honest and customize their engagement to meet the specific needs of your company.
[They’re] not just industry professionals, but good people which is equally if not more important.”
President, Business Development and Culture, Woodland Foods
“When we first contacted ESA, we needed help with pricing and product management.
ESA was highly recommended; the team was experienced, fun to work with, and highly knowledgeable.
We learned so much about how Foodservice in general works, how to build a robust pricing model, and how that fits into your sales strategy for the channel.
Our Foodservice business has grown tremendously since we completed this project. There is no more “guess work” to pricing a deal.”
Co-Founder and CEO, Tenzo Tea
“I needed someone who could guide us on the go-to-market strategy, so one of our really important partners is Elohi Strategic Advisors, who has kind of guided us throughout the foodservice industry and helped us to get that perspective of the operator.”
Co-Founder and Chief Executive Officer, New Wave Foods
“When we first contacted ESA, we needed to establish a CRM tool for our sales organization. We are a new start-up, so we had the need to build out a tool to support our business.
[As a result of our work with ESA,]we are now using the Zoho CRM platform to help manage our business needs and measure our sales success, [and gained] the ability to visualize and measure our progress relating to customer opportunities within the sales cycle. We anticipate the CRMtTool will help to build ownership and accountability, and … drive growth through lead generation and market expansion. We also anticipate the CRM tool will provide data to assist us in more accurately forecasting our business. Thank you, ESA!
We would recommend ESA. Ryan Manley was the ESA lead for Lux Ice. Ryan was hands-on and supportive in customizing the right system for our needs. He was a great partner throughout the process from start to finish.”
Vice President of Sales — Foodservice, Lux Ice, USA
“In this day and age, partnership is the new way of working, in that we need a lot of great minds working together to be able to reach the big missions we’ve set out to achieve. We were starting to go to market and to think about a plan, and all the complex questions of operators’ needs and wants, and what are consumers asking for, and we decided to find business partners. We found Elohi and they have been plug and play for us. They’ve figured out the strategy and the go-to-market strategy and how to really understand operators, and it’s been essential to our product launch.”
Chief Strategy Officer, Finless Foods
“Everytime we enter a market, we’re looking for experts who really understand the market and help us in expanding. We’re right now in eight countries in less than two years, so being able to really tap the local networks, local experts, is very important for us. At Elohi they have been extremely supportive in really bringing things into our understanding — the landscape, the food space, distributors, operators, and where we should be.”
Co-Founder and CEO, Next Gen Foods and TiNDLE
“Yes, the team is very collaborative and experienced. They can easily speak both B2C and B2B language so for clients like us who are more experienced on B2C marketing and trying to transition to B2B foodservice marketing, this is invaluable. I also felt that they really took the time to understand our needs and find a custom solution.
“So far this team has been great and we look forward to continuing work on our marketing strategy and potentially considering additional work down the line.”
Senior Vice President, Marketing, Tea Forte